It is exactly what it says it is. It is basically a giant crayon-like applicator, that has enough pigment as a lipstick, yet feels like you're wearing lip balm. It's not heavy but you can feel the hydration. Now it may not last as long as some lipstick, but it's super easy to apply. And you can twist the bottom of the applicator to bring the "color part" up.
|(Top to Bottom) 225 Rose Twist, 255 Jam Twist, 235 Coral Twist|
So far I have this product in three different colors, a hot pink, a natural pink, and a dark pink/purple. I have worn this stuff to work, out to dinner, and just out shopping for the day. To make it stand out even more, I think applying a lip gloss over the top would make one's lips look SUPER juicy!